A speechwriter cannot create stories where none exists. The key to working with a speechwriter is to be as reflective as possible so they can find the stories and the insights that already exist.
Whether they realize it or not, they are a representative of something to the audience, whether that’s a community or an idea.
Revisiting this post from March 2020: Good communicators are leaders because they know how to give their audiences what they need. To paraphrase the Jack Welch quote, they become leaders because they grow themselves as they work to grow others.
Family squabbles and a TED Talk raised a single question: what is your idea, really? Reframing your content with this question elevates it for your audience.
The success of personal finance gurus, who inject personality and brand into their advice, telegraphs a deep level of knowledge and intuition about how their audience thinks and feels about money. That has big implications for how you deliver your message as a speaker or a thought leader.
