storytelling

What Makes a Great Speech

I recently worked with a client who had three minutes - only three - to convey a lifetime of experiences and memories. He was returning home to accept a lifetime achievement award from his community. His love for his hometown was obvious from the beginning, and he links nearly every achievement in his life to someone he knew or something he did back then.

As the famous quote says, “If I had more time, I would have written a shorter letter.” By the way, a search for who actually said that quote originally leads down some interesting rabbit holes, but that would make this post longer than it has to be.

The point is this: speechwriting is not magic. Even great works of art have a process or a structure behind them. It’s what the artist - that’s you - does with that structure that elevates the work from good to great.

I believe that the sum of your knowledge and your experiences enriches this process. It’s important for every speaker, whether it’s your first or your one hundredth time on stage, to know how to make the most of that time.

Download my infographic, 3 Phases to a Successful Speech, and get in touch if you’re interested in learning more.

One Year Later

As we approach the end of another year, I’m feeling reflective. I feel enormous pride and satisfaction for the work that each of my clients has done – and gratitude for allowing me to take part. Last December, the Content Interpreter officially launched. The goal was simple: empowering individuals and professionals to gain mastery of their stories and deliver them with passion and conviction. 

What happened over the next twelve months was beyond my expectations. I am humbled by the influence these anecdotes had over my clients and over me. I was excited whenever we came to that single insight that made them so much richer. I was gratified when I saw the video clips that captured speakers enjoying the storytelling experience even more than I had thought.

The last year has been filled with illuminating conversations, some laughs, and even some struggles to find just the right turn of phrase. But it’s all part of the process. From architecture to Wall Street, from the professional to the personal, you allowed me into your stories. Some businesses launched, and some celebrated milestones of longevity. Some professionals focused on their origin stories, while some focused on what’s next. Some people were expanding skill sets, and some were honoring family members.

Thank you for letting me play a small part in elevating the events that make such an impact on you. They certainly have made an impact on me. I cannot wait to see which will unfold and which will be retold in the next year.