When you're speechwriting, beginnings are important and difficult. They represent a starting point with your audience. Instead of guessing what might make the greatest impact, ask yourself one question to provide insights.
We spend so much time parsing our words, but what messages are being sent in the words that are never spoken? Your message may be putting in unintended overtime on this Labor Day.
You don't work in my business, full of truly fascinating people, without collecting some favorites along the way. Last week, I shared just a few highlights - talks and speeches that showcase what is needed to make an impact on the audience.
Whether they realize it or not, they are a representative of something to the audience, whether that’s a community or an idea.
Revisiting this post from March 2020: Good communicators are leaders because they know how to give their audiences what they need. To paraphrase the Jack Welch quote, they become leaders because they grow themselves as they work to grow others.